Apex

typeface design, product design

What began as a small typographic exercise, ended up becoming an entire custom typeface using consistent line quality and patterns
that break the two dimensional space. In order to stay consistent yet allow each character to have it's own diversity, rules were put into play. Single point lines and three dimensional space are just a few. Once completed, I directed my attention to product design and the applications became endless. From logo identity to coasters, creating a typeface gives you more than just 26 letters.

Communication Arts Typography Annual 2015

Art Direction: Bryan Satalino