Cloverly Farms is an organic dairy farm from Clark County Washington established in 1933. The objective of this project was to create three milk cartons; 2% milk, Chocolate Milk and Heavy Whipping Cream. My concept was driven by the historical value of Cloverly Farms so I created packaging that had a victorian appeal but decided to give it a fresh clean update. The nostalgic appeal is much different then what you would find in the milk isle and I believe something that has a strong visual contrast has more potential to be picked up. Each logo, 2%, Chocolate and Heavy Whipping Cream, was designed to sit on top of the milk carton for ease of legibility while packed
in with all the other milks.

Art Direction: Paul Sheriff