IDENTITY, BRANDING, tri-fold, ticket, poster, copy-writing

Dallas Bicycle Expo is a fictional exposition consisting of collectible tricycles and all things Texan. Everything is BIG in Texas, so what better than a penny farthing bicycle to represent the expo. The design aesthetic uses good ol' American red white and blue and southern flavored icons to create an overall understanding of what you might find at bike expo. The admission tickets are designed as playing cards that are nestled in the bike spokes like back in the good 'ol days.  

Art Direction: Dermot MacCormack