KELLOGG's VARIETY PACK

From Corn Flakes to Raisin Bran, everybody has a favorite Kellogg's cereal. For years, Kellogg's marketing approach was to re-establish the iconic characters. Instead of re-illustrating, I decided to strip each identity down as much as possible. Each cereal uses an established tagline and color that has been subconsciously rooted representing each individual cereal. In a supermarket setting, where viewers are constantly bombarded with crowded labels and mascots, this design puts an emphasis on simple established copy. 

Art Direction: Jason Kernevich