LAND SPEED

BRANDING, IDENTITY, CATALOG, POSTER SERIES, ILLUSTRATION

For this assignment the task was to create an event that celebrated a state. Celebrating the state of Utah, specifically the Bonneville Salt Flats through a fictional museum called LAND SPEED. The booklet tells the story of the Flats and ends with how you can get involved with saving the flats. Posters were created to help promote the museum and encourage people to visit and learn about the important history of the Salt Flats. The design aesthetic is clean and quiet to mimic the vastness of the Salt Flats. The logo mark pulls directly from the reflection that occurs when rain collects across the 36,000 acres.

Art Direction: Dustin Summers