PHILLY FRINGE FESTIVAL 2014
IDENTITY, BRANDING, PACKAGING, BOOK DESIGN
Philly Fringe is a festival that celebrates a broad spectrum of art, from modern dance to improv performances, held annually in Philadelphia. Since the Philly Fringe festival is an authentic festival, I created a real-life scenario — low budget. The task was to create branding, packaging and a booklet that captured the emotion of the festival without breaking the bank. In this case, a single color print job on yellow paper became the entire branding aesthetic.
Art Direction: Paul Sheriff