Self-Promo, Identity, Packaging, Copy-writing
Anybody from the Philadelphia area knows exactly what this envelope is. A parking violation from the fantastic people of the Philadelphia Parking Authority. My self-promotional piece re-appropriates this parking violation and tickets in order to showcase my work. The goal of this project was to use an existing format that forced an interaction but felt original and personal. Once the envelope is opened, you will find four double-sided "Design Notice" forms, each with a specific project and it's corresponding information and photographs.
Art Direction: Kelly Holohan