BRANDING, DPS MAGAZINE, MOTION GRAPHICS
SHIFT is an electronic magazine for the young car enthusiast. The concept behind SHIFT was to showcase modified cars in the way that I see them, art. Due to a large portion of my target market consisting of young enthusiasts, and social media playing a huge part, a Digital Publication was necessary as the platform. Modifications are something that are personal and have no boundaries. With the mother of all trends becoming "stance" and "camber" using a hard angle as a grid was eminent. The sole purpose of this project is to educate the young car enthusiast to what exactly is possible when it comes to making your own vehicle into a piece of art.
Art Direction: Alice Drueding