STANCE // A Collaboration
catalog, iphone app
STANCE is an existing sock company that has been producing trend setting designs and collaborating with artists since the company began. STANCE is dedicated to the spirit of individuality with a design philosophy that believes in expression and function. In order to showcase this fantastic collaboration, a tall and skinny catalog was created curating people like Brian Bent, Captain Fin, Kid Creature and many more. The design aesthetic was derived from the punk/edgy culture that these artists are apart of. By using hand-cut paper, acetate overlays, and an old xerox machine, the edgy custom made quality was achieved. The artist's work is printed on acetate showing exactly how something like a spray paint mural can be transformed into a marketable product.
Art Direction: Dermot MacCormack