TOTEM VODKA

IDENTITY, PACKAGING, ILLUSTRATION, COPY-WRITING

Totem Artisanal Alaskan Vodka is an ancient recipe used originally by the Eyak tribes of Northern Alaska in order to communicate with their spirit animals. The aesthetic was derived from Alaskan totem pole designs and the history of tribal culture in Alaska. The bottle label is designed to sit on the side of a square bottle to further articulate a Totem Pole, with the liquor label and information on the reverse side of the bottle. The carrier is laser-cut and engraved wood painted in all black to push the idea of sacred ritualistic culture. 

Art Direction: Paul Sheriff