"The Troc" is a refurbished Burlesque theater from the late 1870s and was transformed into an art house cinema and fine arts theatre in Philadelphia. Every Monday they have a "Movie Monday" on their balcony. This poster series was created for three movie Monday events, "Gone Girl," "American Psycho" and "Ground Hog Day." The challenges of creating a poster series for the Troc stems from the range of movie genres they play. How do you create a poster for a murder mystery film (Gone Girl), a crime/thriller (American Psycho) and a comedy like Ground Hog Day. I decided to use iconography and a typographic solution for each film within a systematic grid of type to create consistency throughout the series.

Art Direction: Jason Kernevich